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At Appify, we build AI-powered phone agents that answer calls, qualify leads, schedule appointments, and route enquiries so you never miss a valuable conversation. Whether you’re handling inbound sales, customer support, or booking calls, our Melbourne-based team sets up smart, natural-sounding phone automation tailored to your business. It’s 24/7 responsiveness without the cost or complexity of hiring staff.
Phone Automation
We build and deploy AI-powered phone systems that can answer calls, engage in natural conversation, check calendars, qualify leads and even update your CRM. Perfect for businesses wanting to automate inbound or outbound communication at scale.
From frontend design to backend development, we deliver complete custom software solutions tailored to your business needs.
“Since switching to Appify Automation, our team has cut down on manual tasks by 75% - saving over 25 hours each week and doubling our campaign velocity.”
Why We Stand Out
Revolutionize your Inbound & Outbound strategy with Appify Automation.
Automate call handling, manage appointments, and follow up with leads, freeing your team to focus on strategic growth.
13,500+
Calls Handled
5,000+
Appointments Scheduled
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2,100+
Leads Qualified
132+
AI Agents
With in-house expertise across app development, UI/UX, AI, and automation - we offer a full-service product team without the agency bloat or the cost of hiring in-house.
Built in Melbourne. Ready for the World.
Local team, global standards. We speak your language and ship world class tech. No timezone headaches. Just clean code, tight timelines, and great vibes.
Deep Industry & Tech Expertise
Scalable Code. Thoughtful Design
We engineer clean, maintainable code and pair it with intuitive, user-first design so your product’s ready to scale without the growing pains.
20+
Start ups Funded
Built in Melbourne. Ready for the World.
Local team, global standards. We speak your language and ship world-class tech. No timezone headaches. Just clean code, tight timelines, and great vibes.
Scalable Code. Thoughtful Design
We engineer clean, maintainable code and pair it with intuitive, user-first design so your product’s ready to scale without the growing pains.
20+
Start ups Funded
Deep Industry Expertise
Our process makes it simple to launch your own AI-powered phone agent - from planning and scripting to integration, testing and optimisation
We work with you to understand your call volume, goals and workflows - then map out where AI can create the most value.
We craft your AI agent’s tone, language and logic - including fallback flows, lead capture questions, and escalation points.
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We build and deploy your AI voice agent using platforms like Retell AI - integrated with your CRM, calendar, or support tools.
Before going live, we test the call flow across real scenarios, refine response handling, and fine-tune tone and timing for natural interactions.
We monitor conversation quality, update call flows based on real data, and help you scale campaigns or support functions over time.
We start by understanding your business goals, software requirements, and target users - ensuring the solution we build solves the right problems.
Our team scopes out the technical architecture, system infrastructure, and data flow - laying the foundation for secure and scalable software.
We design user-friendly interfaces and clickable prototypes that reflect your brand and make the user journey seamless across all devices.
Our developers build your platform using modern frameworks and clean code - covering frontend, backend, APIs, and database integration.
We rigorously test for bugs, deploy to your preferred environment, and provide continuous support, updates, and feature enhancements post-launch.
our team
Bella
vineet
Jordan
Caleb
Abhey
Mennan
Mercy
Alex
Damien
Mathew
Mark
How much does it cost to set up an AI phone system?
Can the AI understand real conversations or only scripted responses?
Will it work with my CRM or calendar system?
What happens if the AI doesn’t understand the caller?
Can I use this for outbound calling too?
Let's map it out together?
Let’s talk!