Product Strategy

Consulting

We offer product consulting, discovery workshops, and technical planning
for startups, SaaS platforms and growing digital businesses.

13+ successful projects.

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AS FEATURED IN

Startup & SaaS Focused

We’ve helped founders across industries plan, validate, and launch digital products from MVPs to fully-featured SaaS platforms.

End-to-End Planning

We look at your product from every angle like user needs, market fit, monetisation, and tech feasibility ensuring your roadmap is grounded and growth-ready.

Tech-Savvy, Not Just Theoretical

Our background in app development, AI systems, and scalable software means we don’t just give advice, we plan things that can actually be built.

Discovery-Driven Approach

We run workshops and deep dive sessions to clarify what to build, what to delay, and how to turn your idea into a real, validated product.

At Appify, we help founders and product teams turn early-stage ideas into structured, validated, and buildable digital products.

Whether you’re preparing for your first MVP, planning a major release, or exploring a new platform, we provide strategic guidance across product discovery, feature prioritisation, technical feasibility, and go-to-market readiness. We work closely with you to align user needs, business goals, and development resources so you can launch with confidence and clarity.

At Appify, we specialise in building custom software solutions that are tailored to your business needs from internal tools and operational platforms to customer facing SaaS applications. Whether you’re a startup launching your first product or an established company looking to modernise outdated systems, our Melbourne-based team delivers high-performance software that’s secure, scalable, and built to last.

We work with the latest technologies and frameworks to ensure your software is reliable, user-friendly, and aligned with your long-term goals.

What We Deliver

Our consulting deliverables cover MVP scoping, user journeys, technical strategy and milestone planning tailored for startups and SaaS teams.

Technical Feasibility & Stack Recommendations

We assess your product’s requirements and recommend the most suitable technologies for your goals, scalability, and budget.

Product Roadmap & Milestone Planning

We structure your roadmap into clear phases - so you can move fast, reduce waste, and know exactly what’s coming next.

Discovery Workshops & Product Audits

We run structured workshops to align on business goals, user problems, and key product decisions turning ideas into actionable plans.

Why Appify

Built in Melbourne. Ready for the World.

Local team, global standards. We speak your language and ship world class tech. No timezone headaches. Just clean code, tight timelines, and great vibes.

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Get in Touch

Deep Industry & Tech Expertise

Scalable Code. Thoughtful Design

We engineer clean, maintainable code and pair it with intuitive, user-first design so your product’s ready to scale without the growing pains.

23+ Happy Clients

13+ Team Members

Operating in

6+ Counties

10+

Projects

20+

Start ups Funded

Built in Melbourne. Ready for the World.

Local team, global standards. We speak your language and ship world-class tech. No timezone headaches. Just clean code, tight timelines, and great vibes.

Inquire

Get in Touch

Scalable Code. Thoughtful Design

We engineer clean, maintainable code and pair it with intuitive, user-first design so your product’s ready to scale without the growing pains.

20+

Start ups Funded

23+ Happy Clients

13+ Team Members

Operating in

6+ Counties

10+

Projects

Deep Industry Expertise

How It Works

Our product strategy process helps you move from a raw idea to a clear, validated, and buildable product plan complete with milestones and next steps.

Step 1

Discovery Session & Problem Alignment

We begin by unpacking your vision, business goals, user needs, and the core problem you’re solving laying the foundation for everything that follows.

Step 2

Feature Planning & MVP Definition

Together we define the minimum set of features to launch, validate, and iterate quickly balancing impact, cost, and speed to market.

Step 3

User Flow & UX Strategy

We map the user journey, define key flows, and outline screen-level requirements helping you visualise the product before design or dev starts.

Step 4

Technical Recommendations

We assess what’s needed from a technical standpoint including dev stack suggestions, scalability considerations, and integration planning.

Step 5

Roadmap & Milestone Delivery Plan

You’ll walk away with a clear product roadmap broken into milestones ready to design, build, and launch in structured phases./senuri

Step 1

Discovery & Requirements Gathering

We start by understanding your business goals, software requirements, and target users - ensuring the solution we build solves the right problems.

Step 2

Technical Planning & Solution Architecture

Our team scopes out the technical architecture, system infrastructure, and data flow - laying the foundation for secure and scalable software.

Step 3

UI/UX Design & Prototyping

We design user-friendly interfaces and clickable prototypes that reflect your brand and make the user journey seamless across all devices.

Step 4

Custom Software Development

Our developers build your platform using modern frameworks and clean code - covering frontend, backend, APIs, and database integration.

Step 5

Testing, Deployment & Ongoing Support

We rigorously test for bugs, deploy to your preferred environment, and provide continuous support, updates, and feature enhancements post-launch.

Jay

Vineet

Nafis

Vivian

Abhay

Ajay

Ace

Mercy

Alex

Arjun

Built in Melbourne. Ready for the World.

Deep Industry & Tech Expertise

Scalable Code. Thoughtful Design

20+

Start ups Funded

Built in Melbourne. Ready for the World.

Scalable Code. Thoughtful Design

20+

Start ups Funded

Deep Industry Expertise

our team

Bella

vineet

Jordan

Caleb

Abhey

Mennan

Mercy

Alex

Damien

Mathew

Mark

Built in Melbourne. Ready for the World.

Deep Industry & Tech Expertise

Scalable Code. Thoughtful Design

20+

Start ups Funded

Built in Melbourne. Ready for the World.

Scalable Code. Thoughtful Design

20+

Start ups Funded

Deep Industry Expertise

our team

Bella

vineet

Jordan

Caleb

Abhey

Mennan

Mercy

Alex

Damien

Mathew

Mark

How much does product strategy consulting cost?

Who is this for - startups or established businesses?

Do I need to have a full idea or design ready?

Do you also build the product after strategy?

What will I walk away with after the process?