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At Appify, we help founders and product teams shape, validate, and plan digital products with clarity and confidence. Whether you’re launching an MVP, refining your roadmap, or exploring a new idea, our Melbourne-based team brings strategic insight across product design, technical feasibility, and go-to-market planning. We work closely with you to align user needs, business goals, and dev resources so you can move faster with less guesswork.
Product Strategy and Consulting
Our product strategy service helps founders and teams define clear development roadmaps. We guide you through discovery, feature planning, tech stack selection, and product-market fit validation.
Our consulting deliverables cover MVP scoping, user journeys, technical strategy and milestone planning tailored for startups and SaaS teams.
With in-house expertise across app development, UI/UX, AI, and automation - we offer a full-service product team without the agency bloat or the cost of hiring in-house.
Built in Melbourne. Ready for the World.
Local team, global standards. We speak your language and ship world class tech. No timezone headaches. Just clean code, tight timelines, and great vibes.
Deep Industry & Tech Expertise
Scalable Code. Thoughtful Design
We engineer clean, maintainable code and pair it with intuitive, user-first design so your product’s ready to scale without the growing pains.
10+
Start ups Funded
Built in Melbourne. Ready for the World.
Local team, global standards. We speak your language and ship world-class tech. No timezone headaches. Just clean code, tight timelines, and great vibes.
Scalable Code. Thoughtful Design
We engineer clean, maintainable code and pair it with intuitive, user-first design so your product’s ready to scale without the growing pains.
10+
Start ups Funded
Deep Industry Expertise
Our product strategy process helps you move from a raw idea to a clear, validated, and buildable product plan complete with milestones and next steps.
We begin by unpacking your vision, business goals, user needs, and the core problem you’re solving laying the foundation for everything that follows.
Together we define the minimum set of features to launch, validate, and iterate quickly balancing impact, cost, and speed to market.
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We map the user journey, define key flows, and outline screen-level requirements helping you visualise the product before design or dev starts.
We assess what’s needed from a technical standpoint including dev stack suggestions, scalability considerations, and integration planning.
You’ll walk away with a clear product roadmap broken into milestones ready to design, build, and launch in structured phases./senuri
We start by understanding your business goals, software requirements, and target users - ensuring the solution we build solves the right problems.
Our team scopes out the technical architecture, system infrastructure, and data flow - laying the foundation for secure and scalable software.
We design user-friendly interfaces and clickable prototypes that reflect your brand and make the user journey seamless across all devices.
Our developers build your platform using modern frameworks and clean code - covering frontend, backend, APIs, and database integration.
We rigorously test for bugs, deploy to your preferred environment, and provide continuous support, updates, and feature enhancements post-launch.
our team
Bella
vineet
Jordan
Caleb
Abhey
Mennan
Mercy
Alex
Damien
Mathew
Mark
How much does product strategy consulting cost?
Who is this for - startups or established businesses?
Do I need to have a full idea or design ready?
Do you also build the product after strategy?
What will I walk away with after the process?
Let's map it out together?
Let’s talk!